Wednesday, November 19, 2008 | New York, NY

Your customers are speaking. Are you listening?

We all know that the customer is always right. But how do you act upon that information if you don’t know what products and services the customer wants?

Spend a day with us, and walk away with strategies that will last a professional lifetime.

You’ll work with Isometric Solutions’ Rob Reul and experts from the JMP business unit of SAS. The day’s agenda will be tailored to your needs, designed to help you tailor your products and services to meet your customers’ needs. Among other things, you’ll learn:

• How to use trade-off analysis to examine the relative importance of a product’s or service’s various features.
• How to advance VOC efforts using key driver analytics and marketing conjoint experiments.
• How to construct VOC research to facilitate key driver isolation and conjoint marketing experiments to compare the relative worth of increasing performance of differing aspects of businesses.
• How the results of conjoint marketing experiments can help you optimize market pricing to maximize profit while delivering required levels of performance.

Space is limited. Sign up now!

Agenda*

Time	Event	Presenter
8:30 am	Registration and Continental Breakfast
9:00 am	Welcome and General Session
9:15 am	Trading Performance for Profit	Rob Reul, Isometric Solutions, Inc.
10:10 am	Break
10:15 am	Striving for Industry Leadership	JMP Business Staff
11:00 am	How to Design Optimal Product Offerings with Conjoint Analysis	JMP Business Staff
12:15 pm	Networking Lunch
1:00 pm	Basics of JMP Visual Analytics	JMP Business Staff
2:00 pm	Q & A with JMP Technical Experts
3:00 pm	Adjourn
		Register

* Agenda subject to change without notice.

Register Today

Date: Wednesday, November 19, 2008
Time: 8:30 a.m. - 3:00 p.m.
(Lunch included)
Cost: FREE

Location: Sheraton Manhattan at Times Square
790 7th Avenue at 51st Street
New York, NY 10019

Register

Additional Dates

Date: Tuesday, October 21, 2008
Time: 8:30 a.m. - 3:00 p.m.
(Lunch included)
Cost: FREE

Location: Swissôtel Chicago
323 East Wacker Drive
Chicago, IL 60601

Register

EVENT AT A GLANCE

Who should attend? Financial Professionals, Retail Sales Professionals, Market Research Professionals, Quality Professionals, Product Managers, Business Managers, and Customer Service Professionals

What industries are most relevant? Financial services, market research, entertainment, hotel, travel, retail, telecom, manufacturing…any industry that creates products and services

Why should you attend? No business should offer products or services without first knowing what the market wants

What will you learn? How to design the right customer surveys, listen to the answers and analyze that information for quick action

Additional Information

Learn about choice experiment analysis capabilities new in JMP® 8. Watch these demos.