Michael Schrage

Researcher and Author

An MIT researcher and executive education lecturer, Michael Schrage has been co-director of the MIT Media Labs eMarkets Initiative and a pioneer in the economic sociology of modeling, simulation and experimentation in organizations. His work focuses on how models, prototypes and simulations are used to align “innovation markets.” He has advised a variety of global organizations, including Microsoft, Google, BT, BP, Wells Fargo, Mars, Fidelity/Devonshire Partners and Siemens. He is the author of Serious Play: How the World’s Best Companies Simulate to Innovate (Harvard Business School Press, 1999) and other books and articles on the economics of innovation.